Rules & Regulations

ArcelorMittal Foundation Luxembourg Art Award (AFLAA)  is a unique art prize that celebrates street art in all its forms. This competition is being organised for the first time by ArcelorMittal Foundation Luxembourg, a public utility foundation registered with the Luxembourg Trade and Companies Register under number G178.
 

This award aims to promote the emerging art scene while enhancing industrial heritage through artistic interventions in public spaces. 

Theme of the First Edition:
“The Art of Looking Through – Windows to Other Worlds” 

Each selected artist will be invited to create a mural, consisting of two side-by-side window-sized spaces, directly on a building owned by ArcelorMittal.

These creations must offer a symbolic opening to another world, in connection with the proposed theme. 

Location for the 2025 Edition:
25 window-shaped spaces on a former industrial building located in Esch-sur-Alzette 

Following the review of applications by the organisers, a total of twelve artists will be selected to take part in this creative journey. 

Three prizes will be awarded: 

• Jury Prize: €7.000 + trophy + exhibition at Galerie GO ART 
• Public Prize: €3.000 + trophy + exhibition at Galerie GO ART
• ArcelorMittal Employees’ Prize: €3.000 , trophy + exhibition at Galerie GO ART

It will be a joint exhibition bringing together the three artists. The gallery space will be shared equally, taking into account the number of works each artist wishes to present. The exhibition date is yet to be determined in 2027. Each artist will be free to exhibit the work of their choice, in accordance with the values outlined in point 9. 

Prizes will be paid by bank transfer from ArcelorMittal Foundation Luxembourg within one month following the award ceremony, subject to validation of the beneficiary’s bank account by ArcelorMittal Foundation Luxembourg’s bank. The account must be in the beneficiary’s name and submitted within a short period after winning the prize. 

Prizes are neither exchangeable, refundable, nor transferable. 

The competition is organised by ArcelorMittal Foundation Luxembourg, in collaboration with cultural, artistic, and institutional partners. 

The competition is open to: 

• All young emerging artists (street artists, illustrators, visual artists, etc.), 

• Being at least 18 years old at the time of registration, 

• Residing in Luxembourg or the Greater Region, 

• Individual applications only (no group submissions). 

By entering this competition, the applicant confirms that they are authorised to do so and that they are eligible to claim any prize they may win. 

The call for applications opens on June 26, 2025, and artists have until July 18, 2025 to submit their portfolio.

The selected artists will be contacted by email and announced to the public on the website AFLAA.lu on July 25, 2025. 

Murals have to be produced until September 30, 2025.
A production grant of up to €200 per artist is provided to cover material costs related to the creation of the artworks (*maximum reimbursed amount, upon presentation of receipts).
Payments will be made by bank transfer  from ArcelorMittal Foundation Luxembourg, within one month after receipt of the supporting documents. 

The online voting will then take place from November 3 to November 30, 2025. The jury will also meet during this period.

The prize ceremony will be held during a private event on 17 December 2025, at the GO ART Gallery in Esch-sur-Alzette. 

The jury is composed of six members: 

• Alain Welter, Street Art Artist and President
• Raphael Gindt, Street Art Artist 
• Nathalie Becker, Director of Galerie GO ART
• Advisor at the Ministry of Culture 
• Daliah Scholl, Chair of the Cultural Affairs Committee, City of Esch-sur-Alzette 
• Pierre Jacobs, Member of the Board of Directors of ArcelorMittal Foundation Luxembourg 

The Jury Prize will be awarded based on several key criteria, including creativity and originality, artistic and technical quality, interpretation of the theme, visual or emotional impact, and the integration of the artwork into the urban space. 

In the event of a tie, the final decision will rest with the jury president, whose vote will be decisive. 

The Public Prize and the Employees’ Prize will be determined through an online vote on the AFLAA website (www.aflaa.lu). Only one vote per email address will be counted. 

Each artist may receive only one prize. If an artist is eligible for multiple awards, the allocation will follow a priority order based on the prize amounts: the artist will receive the highest-value award. The subsequent prize(s) will be awarded to the next ranked candidate(s), according to the established ranking.  

To participate, the following elements must be submitted using the online form available on the website www.aflaa.lu. 

• Their first and last name (an artist name may be used for external communication) 

• A sworn statement specifying the age and place of residence 

• A portfolio 

• A sketch or concept of the artwork, accompanied by a description either in the form of a text or a moodboard. A title may also be provided. 

In the case of multiple submissions by the same applicant, only the first entry (timestamped by the date and time of receipt of the completed form) will be taken into account. 

 The languages accepted for submitting applications are English or French. 

There is no application fee. 

Applicants must ensure the accuracy and truthfulness of the information provided in their application. 

By submitting an artwork, participants: 

Applicants confirm that they are the authors of the submitted artwork and that they hold the necessary rights and permissions to distribute its content;

– They authorise ArcelorMittal Foundation Luxembourg and/or any other ArcelorMittal Group entity to reproduce and distribute the submitted artwork, for the duration of applicable intellectual property rights, in the context of promoting the competition, announcing results, or for other internal or external communications, on any printed (poster, internal newsletter, banner, etc.) or digital medium (email, intranet, SharePoint, ArcelorMittal Group websites, social media), without any entitlement to compensation;

– They authorise ArcelorMittal Foundation Luxembourg to publish their image, name, first name, artist pseudonym, as well as any visual, image, video excerpt, or quote related to their participation, in the context of information and communication actions related to this competition, including on any communication media used by ArcelorMittal Foundation Luxembourg, printed (poster, internal newsletter, banner, etc.) or digital (email, intranet, SharePoint, ArcelorMittal Group websites, social media). 

ArcelorMittal Foundation Luxembourg undertakes to provide appropriate credit for their contribution in each communication or reproduction of the selected artwork. 

The organisers reserve the right to: 

• Remove any artwork that goes against the values of the competition (e.g. hate speech, offensive content, plagiarism, etc.), 

• Cancel the event for any reason related to the organization, 

• Exclude any fraudulent or incomplete entry. 

ArcelorMittal Foundation Luxembourg shall not be held liable for any direct or indirect damages resulting from any interruption, malfunction, suspension, or cancellation of the event. 

Participants may withdraw their entry at any time before the final selection of the twelve artists who will create their artwork. The jury may consider another artist from the backup list if a candidate withdraws after being selecte 

By entering the competition, participants consent to the processing of the personal data provided. All applicants acknowledge that they have been informed that the personal data collected is necessary for their participation in the competition, and that such data shared with the ArcelorMittal Foundation Luxembourg will be subject to electronic processing for the purpose of running the competition, determining the winners, and awarding the prizes, for the entire duration of the competition and for a maximum of three years from the date of collection of the personal data in question. 

This information is processed in accordance with European Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, for the purpose of managing and monitoring the competition. 

In accordance with the aforementioned European Regulation 2016/679 of 27 April 2016, participants have the right to access, rectify, erase, and restrict the processing of their personal data. 

These rights can be exercised by sending a request by email to ArcelorMittal Foundation Luxembourg, lu.dpc@arcelormittal.com

In case of any unresolved issue, participants may lodge a complaint with the National Commission for Data Protection (CNPD). 

Participation in the competition implies full and unconditional acceptance of these rules. 
The jury’s decisions are final and cannot be appealed. 

These rules are filed with the ArcelorMittal Foundation Luxembourg. 
An official version can be made available upon simple request. 

Done on 23 June 2025, in Luxembourg.